In the marketing ecosystem, the more creative you get, the better your chances of winning the race for more ROI. In fact, companies that prioritise creativity in their advertising witness a 20% increase in their market share.
(Source: https://www.linkedin.com/pulse/15-surprising-stats-creative-shruti-patil/)
However, how do you do that? Although there are millions of ways to captivate your audience's attention, today, we are going to talk about one: Strut cards! Yes, you heard that right.
What are these cards, and how do they work? Well, scroll down and keep reading to find out!
What are Strut Cards?
Marketing doesn’t have to be life-sized every time, and even the tiniest things can make the biggest impact. Strut cards are a great example of this. They allow brands to advertise their services or cost-effectively display their products while taking up the smallest amount of surface space.
For instance, a customer is at the checkout counter, looking around while waiting for their turn, and their eyes land on a brightly coloured card showing an exciting new product or discount from your brand. Won’t that work magically for your point-of-sale (POS) marketing?
Strut Cards for Point-of-Sales Marketing
Strut cards or counter cards are compact, stand-up displays that are strategically placed to bolster sales. However, in case you are wondering why they are a hidden gem in any retailer’s toolkit, here’s some info-
1. Capturing Audience Attention When It Matters the Most
In retail, timing is everything, and especially when we are talking about POS, the right time can make all the difference between a missed opportunity and successful sales. Strut cards are placed where customers are already primed to make purchasing decisions. Whether it’s the checkout counter, shelves near the register, or display tables, their strategic positioning is the key because customers are in “buy mode,” so they are more receptive to a nudge in the right direction.
A well-designed strut card doesn’t just quickly catch their attention; it can also inspire an impulse buy, like a last-minute add-on or a charming promotion. What’s interesting about strut cards is they don’t need to shout to be noticed. Instead, their compact design naturally captivates user attention when they are designed with bold visuals, clear messages, and attractive offers. And since they are free-standing, you don’t need additional shelving or infrastructure to showcase these cards.
2. An Economical Yet Impactful Marketing Tool
One of the biggest benefits of using strut cards is that they are quite easy to carry in the pocket, yet they offer a high return on investment. Compared to larger, more elaborate displays or digital signage, strut cards are budget-friendly, making them accessible for businesses of all sizes. A single, strategically placed strut card can drive as much attention to a product as a larger setup, especially when used to highlight limited-time offers or new arrivals.
With strut cards, you get flexibility as well. Retailers can switch them out regularly to promote different products or seasonal discounts without significant costs.
3. Reinforcing Brand Messaging Consistently
Strut cards are also perfect for reinforcing brand messaging in a subtle, consistent way. Whether it’s showcasing a product line’s signature look, promoting a brand story, or aligning with current campaigns, strut cards help create a cohesive retail environment. For example, if you are launching a new eco-friendly product line, a strut card highlighting the product’s green benefits can reinforce your brand’s commitment to sustainability. They also work well with other marketing efforts, like in-store posters or digital ads, to create a unified message that customers recognise across multiple touchpoints.
Looking for well-printed strut cards of the finest quality? Reach out to the team at Best at Printing today!
